Asset Type: Industrial
Project Type: Offering Memorandum

Purpose
This Offering Memorandum was developed as a portfolio case study to demonstrate how a commercial asset can be presented clearly and credibly for investor review. The goal was to transform publicly available listing information into a professional, investor-ready document that supports decision-making without overwhelming the reader.

Commercial assets often involve mixed information sets, varying tenant considerations, and location-driven value. This project focuses on organizing that information into a clean, logical structure that allows investors to quickly understand the opportunity.

Objective

The objective of this mock OM was to:

• Organize asset and location information into a clear, logical flow

• Improve readability and scannability for investor audiences

• Present property details and financial highlights in a professional format

• Demonstrate how strong presentation can elevate perceived asset quality

Design Approach

• Clear Information Hierarchy
  The OM follows an investor-friendly sequence, allowing readers to quickly identify the asset type, location advantages, and key deal highlights.

• Professional, Market-Appropriate Aesthetic
  A restrained design system was used to align with expectations for commercial real estate presentations and avoid unnecessary visual noise.

• Visual Balance
  Photography, maps, and text were balanced to support clarity rather than distract from the information.

• Consistency Across Slides
  Layouts, spacing, and typography were kept consistent to ensure the document feels cohesive and credible throughout.